April 4, 2019 - Summit Day 1
Jack Morton Auditorium
8:30a: Welcome - Frank Sesno
8:55a: Keynote - Tom Szaky, Founder and CEO, TerraCycle
Tom Szaky has one mission — to outsmart waste. His company, TerraCycle, makes the un-recyclable, recyclable. As the planet drowns in plastic and chokes on trash, Szaky is discovering new ways to turn waste into consumer goods. Hear his story – and how he uses media to tell it and convince the world there is another way.
9:30a: Panel - Stories That Reach
What kind of impact do you want to have with your sustainability story? It depends how you define impact. Are you trying to inform? Engage? Persuade? Mobilize? In this conversation, storytellers from different media backgrounds share how they build community and measure success.
- Danielle Nkojo, ReThread DC, D.C. Department of Energy & Environment
- Kameel Stanley, St. Louis Public Radio, "We Live Here" Podcast
10:00a: Panel - Students With Impact
Just about anyone with a smartphone and a social media account can tell a story. But to attract a crowd, you’ll need a great idea, a powerful narrative, and a distinctive “voice.” Planet Forward student storytellers share their experiences, challenges, and the techniques they’ve learned.
- Terrius Harris, University of Mississippi
- Peter Jurich, University of Wisconsin-Madison
- Harleen Marwah, GW School of Medicine
- Alex Rubenstein, George Washington University alumnus
10:25a: Interstitial - Student Opportunities
Planet Forward announces sustainability internships, travel, and other special opportunities offered by our partners and consortium schools. You can learn more, meet people, and visit tables during the networking break.
10:30a: Networking Break and Opportunity Tables
11:00a: Keynote - Kaitlin Yarnall, Senior Vice President of Storytelling, National Geographic Society
Perhaps no publication has been more influential in the environmental space than National Geographic. So how do they define and measure impact? And how can you be involved?
11:30a: Presentation - NowThis is Storytelling with Impact
Know your audience. This panel discusses how climate change and sustainability can resonate with young, engaged, digital news consumers.
- Lucy Biggers, Producer, NowThis
- Zinhle Essamuah, Producer, NowThis
The Marvin Center
12:15-1:45p: Lunch & Conversation
- Stella Salvo, Plant Breeding and Genetics, Bayer
2:00-4:15p: Breakout Sessions & Storytelling Workshops (Details TBA)
Jack Morton Auditorium
4:30p: Spotlight Talk - Jeff Nesbit, Author and Executive Director, Climate Nexus
As an author and influential climate realist, Jeff talks about the climate story and how he has influenced the climate narrative. He turns data into a powerful storytelling device to illustrate how serious the situation is. He believes storytelling can inspire the change needed to help rescue the planet.
4:45-5:30p: Panel and Audience Participation - Climate Meets The Press with Frank Sesno
A roundtable with journalists and communicators considers how the media are changing their approach to the climate story. Is it enough? Will it make a difference? Audience Q&A throughout.
April 5, 2019 - Summit Day 2
Jack Morton Auditorium
9:00a: Keynote - Marco Borges, New York Times Bestselling Author and Founder, 22 Days Nutrition
The Greenprint: Plant-Based Diet, Best Body, Better World
Beyonce and Jay-Z’s nutritionist, Marco Borges, believes eating plants is not just good for you, it’s good for the planet. Meet the entrepreneur and storyteller behind 22 Days Nutrition. Find out why the food story is more than a fad. It’s a lifestyle that affects you - and the world.
9:50a: Networking Break
10:10a: Conversation - Laura Turner Seydel, Chairperson, Captain Planet Foundation: Empowering a New Generation of Environmental Heroes
Stories need heroes. So does the planet. In this extraordinary conversation with passionate environmentalist Laura Turner Seydel, we learn about how she and her father, media mogul Ted Turner, launched Captain Planet and turned a kids' show into a catalyst for change. Laura now strives to empower a new generation of environmental heroes.
10:35a: Keynote - Steve Winter, National Geographic Photographer
The power of the picture is indisputable. But how do you turn an image into a story. Steve Winter has traveled the world and taken some of the most powerful pictures on earth. How does he turn the visual into the memorable? Sponsored By National Geographic.
11:20a: Conversation and Storyfest Awards Presentation with Lindblad Expeditions & CEO Sven Lindblad
Storyfest finalists and the rest of us find out who wins, and who gets to go on a storytelling expedition to the Galapagos Islands with Lindblad Expeditions and Planet Forward!
12:25p: Closing Comments and Storytelling Sendoff
Media And Public Affairs, 2nd Floor
12:30p: Lunch & Networking